Website development is a totally different beast than it was 10 years ago. Individuals are using the Web in more ways than many thought would ever be possible. Online communities like Facebook, Twitter, Digg and others have allowed people to look at the Web as a truly dynamic communications tool.

The challenge for organizations like yours is to ensure you're keeping up with your readers, customers, members, prospects and vendors. A website content management system can give you and your organization control over your website to keep content updated and relevant. And, today affordable content managed websites offer the same flexibility and customization features available with the 'big dogs."

JoltCMS is an Akron/Cleveland-area website design company whose focus is on affordable website content management. Our creative team pulls together years of knowledge and experience to develop websites for our clients that are not only visually pleasing, but more importantly, are focused on a desired action step. This website strategy mindset goes beyond just pretty design and considers the site's users, the products or services being offered, the desired outcome of the site visit, and more.

And, why else would you put all this time and effort into developing this great site if no one can find it? That's where website search engine optimization (SEO) enters the picture. SEO or SEM (search engine marketing) is the process of professionally altering Web page code and content, as well as internal and inbound linking to site pages, to appeal to search engines for targeted keyword phrases relevant to pages on any given site. (For more on SEO/SEM, click here)

The Web is one way to communicate with your customers. But, how can you utilize the visual component of the Web to effectively communicate with your customers while they are in your store or place of business? Digital signage has become one of the most effective means of exposing your message to customers at the point of purchase. JoltCMS has taken its knowledge and understanding of the Web and applied it on location with a truly innovative and affordable digital signage product.