Jay Baer, author of Youtility, said it best:
The objective is not to make information. The objective of content marketing is to produce information that customers and prospective customers will use.
It’s not just about writing a blog. It’s not about creating a viral video on YouTube. It’s not about creating a podcast to sell your product or promote your services. Content marketing, at its core, is about providing USEFUL information to your customers and prospects. Information they will find valuable and helpful.
Content marketing involves creating content – written content, video content, audio content – that helps people. Particularly people who might also be interested in buying your product or service. It answers questions they have. It addresses concerns they’re dealing with. It provides solutions to frustrations in their daily lives.
CONTENT MARKETING SOLUTIONS FOR YOUR BUSINESS
So, what does content marketing look like for your business?
We have NO IDEA!
Not yet, anyway. Ever heard the phrase “different strokes for different folks?” That phrase could be the tagline for content marketing. Every business will look different. What defines a particular content marketing strategy?
- Who’s your ideal customer?
- How do they consume content?
- What types of problems do they have?
- What’s your story?
- How can that story be told to your audience through the content medium they prefer?
- What “action” do we want our audience to take?
These are just a few of the questions to start the content marketing strategy discussion.