This is the first in a series of 5 videos addressing the “Big 5” content marketing topics you should ABSOLUTELY be including in your content marketing efforts. These Big 5 come from Marcus Sheridan’s book, They Ask, You Answer, which is a fantastic book that simplifies content marketing to its core: People have questions. You need to answer those questions.
Don’t avoid price. Talk about it. No doubt you get questions about price all the time. Your website is a great place to address the price questions, whether you use video, blogs, infographics, whatever. Your prospects have price questions; if you want to be the trusted resource for your audience, you must address the topic of price.
Even though you’re reading this, and maybe you even watched the video above, my guess is YOU WON’T FOLLOW THIS ADVICE. Here’s why:
And, here’s why all those excuses are irrelevant:
Stop avoiding price on your website. It’s one of the Big 5 subjects on the minds of your prospects. Give them what they’re searching for.
“Monday Mornings with Matt the Marketing Man” is a weekly video series from Matt White and JoltCMS! A new video is posted every Monday morning by 9:00 (Eastern time). If you’re interested in getting a notification when a new video goes up, sign up below.