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March 20, 2017
content marketing problems

Content Marketing Big 5 – Part 2: Address Problems [VIDEO]

Content Marketing Big 5 – Part 2: Address Problems (To view Part 1 in this series, visit Content Marketing Big 5 – Part 1: Address Price) […]
March 13, 2017
content marketing big 5 address price

Content Marketing Big 5 – Part 1: Address Price [VIDEO]

Content Marketing Big 5 – Part 1: Address Price This is the first in a series of 5 videos addressing the “Big 5” content marketing topics […]
February 26, 2017

Stop Making Out with Strangers! [VIDEO]

Stop Making Out with Strangers The majority of salespeople (and websites in general) are trying to French kiss perfect strangers! They’re trying to make out before […]
February 20, 2017
stories in marketing

Tell Stories to Capture Your Audience [VIDEO]

Tell Stories to capture Your Audience Storytelling has been around a lot longer than content marketing! But, telling stories is a tactic of marketing and sales […]
February 13, 2017
content marketing sucks

Why Most Content Marketing Sucks [VIDEO]

Why Most Content Marketing Sucks Why is it that most content marketing out there sucks so bad? Businesses are trying “hard” but just not trying hard […]
February 10, 2017
price in business

Your Excuse that Your Price is Too High is All in Your Head

Think Your Price is Too High? It’s Probably Not High Enough! The following post was originally written for The Ruby Group – Sandler Sales, an Ohio sales […]
February 7, 2017
customer experience

10 Elements to Building a WOW Experience

10 Elements to Building a WOW! Experience If you haven’t already, you need to read Michael Hyatt’s book, Platform: Get Noticed in a Noisy World. Early in the […]
February 6, 2017
website design

Is Your Website Helping or Hurting Your Business?

Is Your Website Helping or Hurting Your Business? Too many businesspeople are afraid to share their website address with prospects or vendors for fear it may […]
January 30, 2017
terrible websites

90 Percent of Websites are Terrible…Still!

90 Percent of Websites are Terrible…Still! I can’t say it’s hard data, but I read this morning that 90 percent of websites are terrible. I’ve done […]
January 24, 2017
trade show marketing

Trade Show Marketing: Six Rules for Success

Trade Show Marketing: Six Rules for Success Do you exhibit at trade shows? Are you interested in learning how to stand out from the crowd and […]
January 23, 2017

How a “Pair” of Shoes Can Tell a Life Story

How a “Pair” of Shoes Can Tell a Life Story For those of you who have been following this blog for a few months or more, […]
January 23, 2017

On Being Authentic [VIDEO]

On Being Authentic [VIDEO] au·then·tic (ôˈTHen(t)ik): adjective  1. of undisputed origin; genuine. Being authentic in business, in marketing, in everything, is unquestionably the most important thing. […]
January 20, 2017
content marketing

Start Here: The First Step to Content Marketing

The First Step to Content Marketing I recently saw a photo posted by a friend on Facebook. It said, “You don’t have to see the whole […]
January 18, 2017
sales objections

Sales Objections Happen. How Your Respond is Vital.

Sales Objections Happen. How You Respond is Vital. You may be the best salesperson on the planet, but you’re still going to face objections from time […]
January 16, 2017
content marketing

Ingredients of Tasty Content Marketing

The Ingredients of Tasty Content Marketing There are three main ingredients to make a tasty batch of content marketing! Watch below to find out what they […]
January 16, 2017

Three Blogging Mistakes You’re Probably Making

Are You Making These Blogging Mistakes? When it comes down to it, honestly, your audience doesn’t need another blog post. How’s that for an intro coming […]
January 9, 2017

My Three Favorite Monday Morning Videos from 2016

My Three Favorite Monday Morning Videos from 2016 I’m in Haiti this week, so I’m not able to make a new video; but I thought I’d […]
January 2, 2017
choices

The Choice is Yours

The Choice is Yours You have a CHOICE in everything. I recently read a great blog post by Seth Godin: http://sethgodin.typepad.com/seths_blog/2017/01/the-choice.html He makes a very strong […]
December 28, 2016
content marketing t-mobile

Two Thumbs Up for T-Mobile and Marcus Lemonis

Two Thumbs Up for T-Mobile & Marcus Lemonis When you think of brands who utilize content marketing well, who do you think of? Red Bull? Coca-Cola? […]
December 27, 2016
selling adult to adult

Can We Talk Adult to Adult?

The following post was originally written for The Ruby Group – Sandler Sales, an Ohio sales training organization, and is shared with permission. Remember the days […]
December 20, 2016

That’s What Christmas is All About, Charlie Brown

The Real Meaning of Christmas…
December 19, 2016
content types

Text. Video. Graphics. What’s Your Poison?

Text. Video. Graphics. What’s Your Poison? I shared an infographic last week about how your brain responds to different content. Today’s video plays right into that […]
December 15, 2016
the brain and content types

How Does Your Brain Respond to Different Content Types?

How Does Your Brain Respond to Different Content Types? Ever wonder what type of content you should be using? Should you go with a written blog? […]
December 12, 2016
content marketing

Content Marketing: Seasons Change

Content Marketing: Seasons Change It’s that time of year in Northeast Ohio! Winter has arrived, and snow is falling. Seasons change in nature, for sure; but […]
December 2, 2016

It’s Clearly Your Boss’ Fault

It’s Clearly Your Boss’s Fault! Spending a good amount of time in Panera and Starbucks, I am exposed to quite a few different people and conversations. […]
November 28, 2016

6 STEPPS to Spreading the Word

6 STEPPS to Spreading the Word In Jonah Berger’s book, Contagious, he breaks down the elements that cause a message – a product, service, or cause […]
November 27, 2016
our simple rules

Simple Rules are the Best Rules

Simple Rules are the Best Rules What’s a simple rule you can remember from your childhood? Go… Treat others as you want to be treated. Don’t […]
November 21, 2016
email marketing

Email Marketing Rocks

Email Marketing Rocks Do you use email marketing? If not, you should be. If you do, is it consistent? If not, it should be! Consistency is […]
November 18, 2016
sales and marketing

What Thoreau Can Teach You About Sales & Marketing

What Thoreau Can Teach You About Sales & Marketing I probably read it in junior high or high school, but I certainly don’t remember much about […]
November 14, 2016
change is good

Change Is Good

Change Is Good Most people are afraid of change. But only through change can we improve. Change is good. Especially when it comes to marketing your […]
November 3, 2016
referral marketing

Utilize Referrals to Ensure You’re Working Smarter, not Harder

The following post was originally written for The Ruby Group – Sandler Sales, an Ohio sales training organization, and is shared with permission.  Think about the last time […]
October 31, 2016

Rise & Grind

Rise & Grind I had a great time last week speaking and meeting with the women at the Savvy Women Succeed event in Northeast Ohio. What […]
October 24, 2016
content marketing

Give It Away. Content Marketing is About Helping

Give It Away. Content Marketing is About Helping. “Why in the world would I give away all our knowledge for free?” Pulling another piece of brilliance here […]
October 17, 2016

Inspire Your Customers

Do you inspire your customers? Think of organizations that inspire you, the ones that you would be considered a “raving fan” of. For me, Chick-fil-A is […]
October 12, 2016

3 Steps to Listening Well

3 Steps to Listening Well Listen. Really listen well. You’ll learn a lot. I could end it there, but I’ll continue with a bit of expansion. […]
October 10, 2016

When Clients “Get” Content Marketing

When Clients “Get” Content Marketing I love it when our clients just “get” content marketing! In many cases, it’s like pulling teeth to get our clients […]
October 4, 2016

4 Beliefs of Wealthy Salespeople

4 Beliefs of Wealthy Salespeople The following post was originally written for The Ruby Group – Sandler Sales, an Ohio sales training organization, and is shared with permission.  […]
October 3, 2016

Starbucks & Content Marketing [VIDEO]

Starbucks & Content Marketing Starbucks has taken it’s content marketing to the next level with its new content series called “Upstanders” – which aims to share […]
September 13, 2016

12 Facts About Sales that Will Keep You Up at Night

12 Facts About Sales that Will Keep You Up at Night (The following post was originally written for The Ruby Group – Sandler Sales, an Ohio […]
September 12, 2016

Some Exiting News [VIDEO]

Some Exciting News [VIDEO] Today, I have something completely different to share with you. It’s not a marketing or SEO tip; it’s nothing about web development […]
September 7, 2016

Storytelling as a Content Marketing Tactic

Storytelling as a Content Marketing Tactic When my daughter, Audrey, was much younger, I used to lay in bed with her at bedtime. We’d talk about […]
September 6, 2016

Be Consistent in Your Content Marketing [VIDEO]

Be Consistent in Your Content Marketing How would you like it if your favorite TV show didn’t come on tonight at it’s scheduled time? Or if […]
September 1, 2016

6 Reasons Why You Need a Responsive Website Design

6 Reasons Why You Need a Responsive Website Design Are you wondering if it’s time to update your website? Have you heard the phrase “responsive website […]
August 29, 2016

3 Things to STOP Doing Today

3 Things to STOP Doing Today I want to challenge you to STOP doing three things moving forward, starting today… Stop copying what others are doing. […]
August 22, 2016

Who’s Your Ideal Customer?

Who’s Your Ideal Customer? Do you know who your best customers are? Can you describe them in great detail if you had to? If not, I […]
August 15, 2016

Stop What You’re Doing

Stop What You’re Doing “Alright, stop what you’re doin’, ’cause I’m about to ruin…” (Sorry, every time I say “Stop what you’re doing.” The Humpty Dance […]
August 12, 2016

How Starbucks is Nailing Content Marketing

How Starbucks is Nailing Content Marketing “Hi, my name is Matt, and I’m addicted to Starbucks.” If there was a group like Alcoholics Anonymous for Starbucks […]
August 8, 2016

The Challenger Sale [VIDEO]

The Challenger Sale If you’ve heard about or read the book The Challenger Sale, today I want to compare that to the idea of helping versus […]
August 5, 2016
blogging for business

Business Blogging = Increased Sales Leads

Making the Case for a Business Blog Blogging is without a doubt one of the most important assets to any inbound marketing strategy and it’s a perfect complement […]
August 1, 2016

Will Content Marketing Work for Me? [VIDEO]

Will Content Marketing Work for Me? I get the question/response all the time: I’m not sure content marketing will work in my business/industry. My simple reply…”Do […]
July 29, 2016

6 Quotes on Giving to Inspire You Today

6 Quotes on Giving to Inspire You Today I received a call yesterday that caught me off guard. It was the Uber driver I met in […]
July 25, 2016
customer service

53 Minutes is Unacceptable

53 Minutes is Unacceptable In today’s customer service world, 53 minutes on the phone is unacceptable. It’s even more unacceptable when the result of those 53+ […]
July 22, 2016

13 Best Content Marketing Blogs to Follow

13 Best Content Marketing Blogs to Follow Are you looking for the best content marketing blogs to follow? Do you want to improve your knowledge of […]
July 18, 2016
content marketing just be useful

Just Be Useful [VIDEO]

Just Be Useful When it comes down to it, content marketing is all about being useful. Just be useful. Jay Baer has an awesome book called […]
July 13, 2016
awesome customer service

There’s GOOD Customer Service. Then There’s AWESOME Customer Service!

There’s Good Customer Service. Then There’s AWESOME Customer Service! (The following post was originally written for The Ruby Group – Sandler Sales, an Ohio sales training organization, […]
July 11, 2016
integrity in business

Integrity in Business is Vital

Integrity in Business is Vital Do you have integrity in your business? Integrity is vital for the long-term success of any business. If you don’t do […]
July 5, 2016

Different Destinations and Paths

Different Destinations & Paths Your end goal is different than somebody else’s end goal. Therefore since your destination is different, your paths – in other words […]
June 29, 2016

Summer, Shiny Objects, and Systems

Summer, Shiny Objects, and Systems Summer officially started last week, kicking off with the longest day of the year on June 20. I’ve never really thought […]
June 27, 2016
finding your passion

Finding Your Passion [VIDEO]

Finding Your Passion What’s your passion? Do you know what your WHY is? I read a great book called The Crossroads of Should and Must, by […]
June 19, 2016
sales success

Three Questions to Ensure Business and Sales Success

Three Questions to Ensure Business and Sales Success There are three questions that will change everything when it comes to your marketing and sales. When you […]
June 15, 2016
website design test

The 10-Second Website Design Test

The 10-Second Website Test Want to know if you’re website is working? Curious if your message is coming across as you’d like it to? Wondering if […]
June 13, 2016
why I hate sales

I Hate Sales [VIDEO]

I Hate Sales What’s your goal in sales? Are you out to close every deal? To get a yes no matter what? And if you don’t, […]
June 8, 2016
content marketing

3 Similarities Between Deck Staining and Content Marketing

3 Similarities Between Deck Staining and Content Marketing Ever wonder how staining your deck is like content marketing? Yah, me neither. Until recently when I spent […]
June 6, 2016

7 Reasons Your Online Marketing is Failing

7 Reasons Your Online Marketing is Failing Are you frustrated because your online marketing efforts don’t seem to be producing results? Are you putting in the […]
June 6, 2016
selling

Selling. Selling. Selling. [VIDEO]

Selling. Selling. Selling. I met a guy this weekend who said, “You can’t ever stop selling. If I’m not selling, I’m not living.” This traditional sales […]
June 5, 2016

Pulling vs. Pushing

Pulling vs. Pushing: A Sales Methodology that Works (The following post was originally written for The Ruby Group – Sandler Sales, an Ohio sales training organization, and […]
May 26, 2016
content marketing speaker

Stop Selling. Start Helping. [WooConf Presentation]

Stop Selling. Start Helping. [WooConf 2016] I was honored to speak at WooConf in April, 2016. It was a great format – similar to TED’s 18-minute […]
May 25, 2016
FUDWACA

FUDWACA – An Acronym Every Salesperson or Marketer Should Know

FUDWACA – Do You Know What It Means? There are a ton of acronyms out there. In fact, I think marketers over do it with the acronyms […]
May 24, 2016

7 of the Biggest Theater Marketing Blunders

7 of the Biggest Theater Marketing Blunders (I recently wrote this article for a Marketing Guide aimed at local and regional theater groups. I thought the […]
May 16, 2016
marketing is about being human

Marketing Is All About Being Human

Marketing Is All About Being Human When it comes to marketing, we usually think too much. Marketing is basically about being human. It’s about telling stories, […]
May 10, 2016
becoming an expert

Positioning Yourself as the Expert

Positioning Yourself as the Expert Do you have a hobby or passion? I’m talking outside of work. Do you love tinkering with old cars? Are you a […]
May 9, 2016
Business lessons from a spartan race

Lessons from a Spartan Race [VIDEO]

Business Lessons from a Spartan Race So, I ran a Spartan Race yesterday and came away with three lessons related to business and life. #1: You […]
May 6, 2016

3 Ways to Ensure Your Business Blog Connects

3 Ways to Ensure Your Business Blog Connects with Your Audience Are you concerned your business blog might not be 100 percent relevant to your audience? Do […]
May 1, 2016
how not to market online

Let’s Talk About Me: How NOT to Market Online [VIDEO]

Let’s Talk About Me [How NOT to Market Online] Too many company websites focus on themselves – we, us, our – instead of their customers and […]
April 27, 2016
business lessons

5 Business Lessons Stolen from a Master Rock Climber

5 Business Lessons Stolen from a Master Rock Climber I hadn’t heard the name Chris Sharma until just yesterday. But, now I can’t stop thinking about […]
April 25, 2016
sales techniques

Pulling vs. Pushing in Sales [VIDEO]

Have you ever tried to push a string? It doesn’t work. In order to move a string, you have to PULL it. The same is true […]
April 19, 2016

30 Days to Website Success

I Challenge You: 30 Days to Website Success Is your website generating leads for your business? Are you attracting, engaging and converting your website traffic into sales? […]
April 19, 2016

Do What You Said You’d Do [VIDEO]

Do What You Said You’d Do One of the most important things to remember in business (and in life) is to do what you say you’re […]
April 12, 2016

Five Common Website Questions

Five Common Website Questions Personally, I’ve been involved with building websites for more than 15 years. Some on our team could add five to ten more […]
April 11, 2016
stop selling start helping book

New Sales and Marketing Book [VIDEO]

Stop Selling. Start Helping. Book Pre-Order! Traditional selling doesn’t work any more! People don’t want to be sold; they want to be helped. Stop Selling. Start […]
April 4, 2016

Are You a Purple Cow?

Are You a Purple Cow? There’s a lot of competition out there. What is it that makes you stand out? In this video, I recommend a […]
March 30, 2016
the best way to get new customers

Answering Questions: The Best Way to Get New Customers

Answering Questions: The Best Way to Get New Customers As I was putting the finishing touches on my new book, Stop Selling. Start Helping., I kept […]
March 28, 2016
Why Content Marketing Fails

3 Reasons Why Content Marketing Fails [VIDEO]

3 Reasons Why Content Marketing Fails Want to know why content marketing fails? There are three reasons: you stop producing content; it’s not consistent; it’s not […]
March 22, 2016

8 Steps to Find New Customers and Increase Sales

8 Steps to Find New Customers and Increase Sales Do you want to find new customers and increase sales? Whether you’re stuck in a “slump” or just […]
March 20, 2016
promote your content

Promote Your Content [VIDEO]

Promote Your Content The best content in the world does no good if no one knows it exists. For business owners, promoting your content is as […]
March 14, 2016

The Story of the Lion and the Gazelle

The Lion & the Gazelle: A Sad Story About Sales Are you in sales? Are you a business owner? Maybe in marketing? I’ve got a sad […]
March 13, 2016

Build Your Email List [Video]

Build Your Email List It’s the most important piece of owned media you have. To improve your marketing, email is one of your best opportunities. It […]
March 7, 2016

Tired of Being an Unpaid Consultant?

Tired of Being an Unpaid Consultant? (The following post was originally written for The Ruby Group – Sandler Sales, an Ohio sales training organization, and is shared […]
March 7, 2016
your website sucks

Your Website Sucks [Video]

Your Website Sucks You may have heard this from me before! (Read Your Website Sucks) But, today, I’m sharing 14 reasons why your website sucks in […]
March 1, 2016

Stand Out – 6 Tips to Rise Above the Crowd

6 Tips to Stand Out from the Crowd from Matt White
February 29, 2016

Content Marketing: Don’t Wait for Perfection

Content Marketing: Don’t Wait for Perfection Are you waiting to put content out because it’s not perfect yet? Stop waiting for perfection and publish. It doesn’t […]
February 22, 2016

Effective Marketing = Engagement

Effective Marketing = Engagement A tale of two experiences at the local Home Improvement Show… The first experience goes like this…(imagine you’re the consumer for a […]
February 22, 2016

Tell Your Story [VIDEO]

Tell Your Story It’s time to tell your story. When you ‘let people in’ to the story that makes your business what it is, you’ll stand […]
February 15, 2016

Recognizing the Value of a Tennis Ball

Recognizing the Value of a Tennis Ball (I wrote this post on the second day of our trip, but didn’t have enough Internet access to share. […]
February 14, 2016

Appreciate What You Have [VIDEO]

Appreciate What You Have After a week in Haiti, one thing that stood out in a big way is that we need to appreciate what we […]
February 2, 2016
the problem with branded content

The Problem with Branded Content

The Problem with Branded Content Some people call it branded content. Some call it advertorial. Others may just straight up call it paid content. But, no […]
February 1, 2016

[VIDEO] Email Marketing – Make It Awesome!

Email Marketing – Make It Awesome! Do you send out an email newsletter? Almost any type of business can benefit from email, but it has to […]
January 25, 2016
what is content marketing

What is Content Marketing?

What is Content Marketing? “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined […]
January 25, 2016

[VIDEO] Talk to Your Salespeople

Talk to Your Salespeople Do you involve your salespeople in your marketing efforts? If not, start today. Your sales team is hearing questions from your prospects […]
January 18, 2016

Are You Content with Your Content?

Are You Content with Your Content? Contentment is a good thing, right? I mean, we should be content with what we have. We should be content […]