I can’t say it’s hard data, but I read this morning that 90 percent of websites are terrible. I’ve done my own research, which showed it was more like 85 percent…but either way: the point is that too many websites suck. They are far too focused on themselves, their products and services, how great they are, etc. and are missing out on the opportunity to connect with and help their customers.
Don’t fall into this trap of doing things the “way they’ve always been done.” Make sure your website is HELPING, not just SELLING.
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