One Question You Should Be Asking Yourself When it comes down to it, there’s really just one question that should drive your online marketing efforts – and specifically to your website. So, what is this ONE QUESTION? “When people visit my website, do we help solve their problems better than anyone in the world?” Dang. […]
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5 Things You Need to Stop Doing Online Right Now You probably don’t know it, but you’re doing it all wrong. You try so hard, but you’re just not hitting the mark. It’s time to call it quits. It’s time to STOP what you’re doing online right now. In particular, here are 5 things you […]
Why Content Marketing is Like Money and Church Whether you’re a regular church-goer, just a holiday attender or somewhere in between, most people have one of a few typical feelings at church when the offering plate rolls by: Guilt Annoyance Doubt Guilt in the sense that you know you should be giving money (to the church or just […]
Just Give Me a Reason to Stick Around Once a visitor lands on your website, why should she stay? You’ve got about 10 seconds to give her a good reason to stick around! If you’re not 100% clear on WHY she should pay attention, she is 100% likely to click away to find another website/business […]
Step in Front of the Table (and 5 More Trade Show Marketing Rules) Do you exhibit at trade shows? Are you interested in learning how to stand out from the crowd and get noticed? This blog is for you. Trade show marketing can be easy and effective, if done properly. I was recently invited to speak […]
You Are an Artist (Yes, You Are!) Whether you know it or not, you are an artist. I never really thought about it this way, but we’re all artists. It’s just a matter of how you look at what you do. “Your art is what you do when no one can tell you exactly how […]
The Most Difficult Thing About Effective Content Marketing You know what I’ve found to be the hardest thing for business owners when it comes to content marketing? Here’s a quick reminder of the definition of “content marketing”: “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and […]
The Power of Personal Presence (The following post was originally written for The Ruby Group – Sandler Sales, an Ohio sales training organization, and is shared with permission.) Remember when “The Fonz” would walk into a room? If you don’t know who I’m talking about, check this out: Talk about “personal presence.” That dude had personal presence. […]
14 Questions to Ask About Your Website How would you describe what it is that makes the perfect car? What defines a good dining experience? What is it that makes one home better than another? Each of these questions can be somewhat subjective, depending on who you’re talking to. When it comes to defining a good website […]
What are We Teaching Our Kids? I came across this scene in our garage over the weekend… Since the weather in Ohio FINALLY took a positive turn, my youngest son and a friend had set up a lemonade stand. And, in case you need a translation, it says “Fifth customer gets their lemonade free.” As […]
Are You an At-Leaster? (The following post was originally written for The Ruby Group – Sandler Sales, an Ohio sales training organization, and is shared with permission.) There are WINNERS and there are LOSERS, but the majority are AT-LEASTERS. Many years ago, David Sandler created a psychological model, called I/R Theory, to differentiate between identity and roles, […]
9 Business/Sales Ideas Stolen From Baseball With baseball season upon us, I thought I’d share nine business/sales ideas stolen from baseball. (In fact, I stole these myself [with permission, of course] – thanks, Dean Langfitt – @SandlerDean) These ideas can be equally effective in both sales and running a business in general. I’m not a […]
Your Beliefs Can Make or Break You (The following post was originally written for The Ruby Group – Sandler Sales, an Ohio sales training organization, and is shared with permission.) Ever struggle with self-confidence? Ever have a moment (or several moments) of self-doubt? Ever feel like maybe you’re not cut out for sales? We all have those […]
Google Makes Big Changes for Mobile Search What does your website look like on a smartphone or tablet? (Didn’t get good news? Contact us to help.) If your website is not mobile-friendly, you’ll soon be receiving a slap from Google when it comes to mobile search results. Check out this recent headline from SearchEngineLand.com: When […]
Defuse the Bomb Before It Blows Up (The following post was originally written for The Ruby Group – Sandler Sales, an Ohio sales training organization, and is shared with permission.) Have you ever been sitting in a meeting or on a call when your prospect asks a question that should have been addressed a long time ago? […]