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10 SEO Mistakes to Avoid During Your Website Redesign


10 SEO Mistakes to Avoid During Your Website Redesign Redesigning your website isn’t just an exercise in aesthetics. Sure, the purely visual elements of your newly designed website will likely get the most attention, but remember: a great website redesign also requires that you consider (and improve) what’s under the hood. A flashy exterior doesn’t […]

7 Reasons Your Online Marketing is Failing


7 Reasons Your Online Marketing is Failing Are you frustrated because your online marketing efforts don’t seem to be producing results? Are you putting in the time and effort, but your website still isn’t generating quality leads? Well, you’ve come to the right place. In this article, I’ll share seven reasons why your online marketing […]

Content Marketing Deadly Sin #7: Wrath


Content Marketing Deadly Sin #7: Wrath Today completes a seven-part series called “The Seven Deadly Sins of Content Marketing.” Check out Content Marketing Deadly Sin #1 – Envy, Deadly Sin #2 – Gluttony, Deadly Sin #3 – Greed, Deadly Sin #4 – Lust, Deadly Sin #5 – Pride and Deadly Sin #6 – Sloth. Interested in more? Download the ebook by the same name. […]

Content Marketing Deadly Sin #6: Sloth


Content Marketing Deadly Sin #6: Sloth Today continues a seven-part series called “The Seven Deadly Sins of Content Marketing.” Check out Content Marketing Deadly Sin #1 – Envy, Deadly Sin #2 – Gluttony, Deadly Sin #3 – Greed, Deadly Sin #4 – Lust and Deadly Sin #5 – Pride. Interested in more? Download the ebook by the same name. Who doesn’t want to […]

Content Marketing Deadly Sin #5: Pride


Content Marketing Deadly Sin #5: Pride Today continues a seven-part series called “The Seven Deadly Sins of Content Marketing.” Check out Content Marketing Deadly Sin #1 – Envy, Deadly Sin #2 – Gluttony, Deadly Sin #3 – Greed and Deadly Sin #4 – Lust. Interested in more? Download the ebook by the same name. Content marketing is not another term for “promote […]

Content Marketing Deadly Sin #4: Lust


Content Marketing Deadly Sin #4: Lust Today continues a seven-part series called “The Seven Deadly Sins of Content Marketing.” Check out Content Marketing Deadly Sin #1, Deadly Sin #2 and Deadly Sin #3. Interested in more? Download the ebook by the same name. “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and […]

Content Marketing Deadly Sin #3: Greed


Content Marketing Deadly Sin #3: Greed Today continues a seven-part series called “The Seven Deadly Sins of Content Marketing.” Check out Content Marketing Deadly Sin #1 and Deadly Sin #2. Interested in more? Download the ebook by the same name. When it comes to content marketing, the hardest part for business owners to swallow is this: “I don’t see how […]

Content Marketing Deadly Sin #2: Gluttony


Deadly Sin #2: Gluttony Today continues a seven-part series called “The Seven Deadly Sins of Content Marketing.” Check out Content Marketing Deadly Sin #1. Interested in more? Download the ebook by the same name. When we think of “gluttony,” we usually think of overdoing it. Going overboard, often with eating and drinking. The same concept applies when we […]

Content Marketing Deadly Sin #1: Envy


Content Marketing Deadly Sin #1: Envy Today begins a seven-part series called “The Seven Deadly Sins of Content Marketing.” Interested in more? Download the ebook by the same name. Merriam-Webster defines envy as “the feeling of wanting to have what someone else has.” One of the biggest mistakes you can make in content marketing is envy. […]

5 Email Marketing Quotes You Need to Hear


5 Email Marketing Quotes You Need to Hear 1. “Email is possibly the greatest owned media channel for brands.” – Joe Pulizzi 2. “One huge advantage of email vs. social media is its linear delivery model.” – Jay Baer 3. “No matter how old it gets, email marketing will still be relevant.” – Paras Arora […]

5 LinkedIn Tools You’re Not Using Effectively


5 LinkedIn Tools You’re Not Using Effectively Want to improve your LinkedIn marketing? Interested in taking advantage of the largest B2B social network in the world? In this article, I’m going to share five LinkedIn tools you’re not using effectively…and I’m not even going to recommend you pay for the Premium options LinkedIn offers (although, […]

Why We Don’t Worry About the Competition


Why We Don’t Worry About the Competition There are a lot of great companies out there, and they’re doing really good work for their clients. When I get asked who’s our competition, I always struggle to answer. I guess, ultimately, we do “compete” with other content marketing, website design or SEO companies, but rarely do […]

Don’t Be a Walking Dead Content Marketer


Don’t Be a Walking Dead Content Marketer Any Walking Dead fans out there? I recently started watching the AMC series on Netflix, and I’m totally hooked. Like binge-hooked. I have a hard time watching only one episode at a time. I’m only about halfway through the second season, so I’m a newbie; but within the […]

You’re Old. Get Over It.


You’re Old. Get Over It. I’ve heard it way too often recently: “The young guys may be using all that online stuff, but I’m over 60…I’m too old for this stuff.” “Sure, that’s all good for people under 40, but it’s too complicated for me.” “Some people in our company are good with social media and […]

Never Forget this One Question in Sales


Never Forget this One Question in Sales (The following post was originally written for The Ruby Group – Sandler Sales, an Ohio sales training organization, and is shared with permission.) In sales, we’re taught to always be asking questions…more questions, less talking. The more you can get your prospect to talk, the better the sales call goes. […]

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