Content Marketing Company Stow, Akron, Cleveland, Ohio

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3 Things to STOP Doing Today


3 Things to STOP Doing Today I want to challenge you to STOP doing three things moving forward, starting today… Stop copying what others are doing. Stop talking about yourself so much. Stop doing things “the way they’ve always been done.” Want More Monday Mornings with Matt? “Monday Mornings with Matt the Marketing Man” is […]

7 of the Biggest Theater Marketing Blunders


7 of the Biggest Theater Marketing Blunders (I recently wrote this article for a Marketing Guide aimed at local and regional theater groups. I thought the same general concepts would apply to just about any retail or B2C organization.) Local theaters and player groups are often driven 100 percent by volunteers, and that often means […]

Who’s Your Ideal Customer?


Who’s Your Ideal Customer? Do you know who your best customers are? Can you describe them in great detail if you had to? If not, I challenge you to go through the process of defining your ideal customer or your target persona. I reference a free Target Persona Template that I’d be happy to share […]

Stop What You’re Doing


Stop What You’re Doing “Alright, stop what you’re doin’, ’cause I’m about to ruin…” (Sorry, every time I say “Stop what you’re doing.” The Humpty Dance starts playing in my head!) But, back to why you’re here… It seems like all you hear these days is create more content, create more content, create more content. […]

How Starbucks is Nailing Content Marketing


How Starbucks is Nailing Content Marketing “Hi, my name is Matt, and I’m addicted to Starbucks.” If there was a group like Alcoholics Anonymous for Starbucks addicts, I might be the first to join. As a nomadic, self-employed entrepreneur, Starbucks is like a second home, or an “office away from home,” if you will. The […]

The Challenger Sale [VIDEO]


The Challenger Sale If you’ve heard about or read the book The Challenger Sale, today I want to compare that to the idea of helping versus selling. The Challenger sale is defined as a sale in which the rep teaches the prospect something about their business, tailors their pitch to resonate with customer concerns, and […]

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Helping Owners Use the Web to Grow Their Business

If you’re looking for a content marketing company – whether you’re in Stow, Ohio, or Stowe, Vermont, or anywhere else in the U.S. – you’ve come to the right place. JoltCMS is focused on helping owners use the web to grow their business. We do this through content marketing, website design and development, search engine optimization, and social media management.

Our primary goal is to help produce three things for our clients: more leads, more engagement, and more sales