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Recent Posts & Projects

14 Questions to Ask About Your Website


14 Questions to Ask About Your Website How would you describe what it is that makes the perfect car? What defines a good dining experience? What is it that makes one home better than another? Each of these questions can be somewhat subjective, depending on who you’re talking to. When it comes to defining a good website […]

Kids, Free Lemonade and Salesmanship


What are We Teaching Our Kids? I came across this scene in our garage over the weekend… Since the weather in Ohio FINALLY took a positive turn, my youngest son and a friend had set up a lemonade stand. And, in case you need a translation, it says “Fifth customer gets their lemonade free.” As […]

Winners. Losers. And At-Leasters. Which One Are You?


Are You an At-Leaster? (The following post was originally written for The Ruby Group – Sandler Sales, an Ohio sales training organization, and is shared with permission.) There are WINNERS and there are LOSERS, but the majority are AT-LEASTERS. Many years ago, David Sandler created a psychological model, called I/R Theory, to differentiate between identity and roles, […]

9 Business/Sales Ideas Stolen From Baseball


9 Business/Sales Ideas Stolen From Baseball With baseball season upon us, I thought I’d share nine business/sales ideas stolen from baseball. (In fact, I stole these myself [with permission, of course] – thanks, Dean Langfitt – @SandlerDean) These ideas can be equally effective in both sales and running a business in general. I’m not a […]

Your Beliefs Can Make or Break You


Your Beliefs Can Make or Break You (The following post was originally written for The Ruby Group – Sandler Sales, an Ohio sales training organization, and is shared with permission.) Ever struggle with self-confidence? Ever have a moment (or several moments) of self-doubt? Ever feel like maybe you’re not cut out for sales? We all have those […]

Is Your Website Mobile-Friendly?


Google Makes Big Changes for Mobile Search What does your website look like on a smartphone or tablet? (Didn’t get good news? Contact us to help.) If your website is not mobile-friendly, you’ll soon be receiving a slap from Google when it comes to mobile search results. Check out this recent headline from SearchEngineLand.com: When […]

Defuse the Bomb Before It Blows Up


Defuse the Bomb Before It Blows Up (The following post was originally written for The Ruby Group – Sandler Sales, an Ohio sales training organization, and is shared with permission.) Have you ever been sitting in a meeting or on a call when your prospect asks a question that should have been addressed a long time ago? […]

5 Lies You’re Telling Yourself About Online Marketing


5 Lies You’re Telling Yourself About Online Marketing You’re lying to yourself. I know, you don’t want to admit it; but it’s likely true – at least to some degree. Whether it’s because you’re too busy to deal with it or you genuinely believe these untruths, here are five lies you’re probably telling yourself about […]

How Middle School Track is Like Content Marketing


How Middle School Track is Like Content Marketing Do you remember middle school? The most awkward time for many, middle school brings all kinds of emotions. Good and bad emotions, for sure, but mostly bad ones! Fear. Insecurity. Doubt. Our middle son, Isaac, is in seventh grade and dealing with some of these emotions right […]

We’re Awesome! Buy Something.


What’s the Point of Your Website? Are you presenting a message of credibility, expertise and helpfulness? Or does your website scream, “We’re awesome! Buy something.”? Go look at your website right now. Seriously. Open up a new window and pull up your website – then come back here and continue on… (Do it. For real.) […]

30 Days to Website Success


I Challenge You: 30 Days to Website Success Is your website generating leads for your business? Are you attracting, engaging and converting your website traffic into sales? We’ve created a free program to help you do just that. It’s called “30 Days to Website Success” and involves one email a day for one month. Are you […]

Content Marketing: From Attracting to Delighting


Content Marketing: From Attracting to Delighting When was the last time you were hanging out watching TV, listening to the radio, or maybe browsing the web and thought, “Gee. I wish there were more ads. I wish a company would interrupt this entertaining show/song/article and try to convince me to buy their ‘new and improved’ […]

On (Not) Being a Jerk


On (Not) Being a Jerk Know someone like this? We all do. How about in the business world? A colleague? A vendor? A boss? I got some inspiration from Jon Acuff’s Start: Punch Fear in the Face, Escape Average and Do Work that Matters. Here it is: To all the jerks out there in business…THANK YOU! […]

Is Sales and Marketing an Oxymoron?


Is “Sales and Marketing” an Oxymoron? (This post was originally written for The Ruby Group – Sandler Sales Training in Ohio and reposted with permission.) At work, we often live in a land of silos. The executives are over here. The marketing department is over there. HR is out front. The sales team is down […]

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